Mahmoud Grant
Oct 18, 20194 min
No matter if you have an E-Commerce channel already or you have just started to think about whether that could be worth investing time and money - “with a little help from your friends” at Media Number Seven we are sure you can do this more effective!
In our post today we want to talk about ‘web-based business or E-Commerce website hacks to get your small business into a favorable position within the market.
Let’s face it. With digital marketing taking over the world by storm, scaling and organizing business has never been so easy.
One can battle for a couple of hours on a particular campaign and start getting results. And here’s the most important thing. You can achieve your small business marketing goals if you can put these two hours every day, week after week, month after month basis without fail.
With the advent of Digital Marketing and even brick-mortar businesses going online, we need to understand how we can get the most out of your online efforts.
In this post, we will learn about hacks which can help your E-Commerce ROI shoot through the roof!
Content has a blatant impact when it comes to attracting your potential customers. Creating exceptional content is one of the most effective approaches to advertise brands and businesses. It unquestionably has a strong foundation for portraying any product or service according to the requirements of clients.
An unbelievable seventy percent of customers want to become more acquainted with an organization when the content has a great substance and engaging factor.
It is of prime importance for brands to understand that they only have a few seconds to grab the client’s attention. Therefore, the striking substance should be simple and noteworthy to connect with the groups of onlookers and provide them unforgettable value.
Images provide huge support when it comes down to attracting customers and making them fill their carts.
The images on the E-Commerce website have a direct relation with the brand. If the image is not high-quality, the customer considers the brand unprofessional or of low value.
Have images taken of your product at as many angles as you can. Do you want to sell your products online? Then start making high-quality content for your E-Commerce website.
If small brands and businesses are not thinking ‘VIDEO’ while we are talking about small business marketing, they are committing a blunder! Let us put it straight.
It is way better to put out content in the form of video than just marketing with the help of images. Create short videos of your products online and put it on your E-Commerce website. When you do that, your customers will certainly consume it before buying your product.
Not just that, if the content really pleases your audience and provides enough value, they will start trusting your brand and the business part will start to roll. And hey! You don’t need to polish all these videos. All you have to do is sensibly create a tutorial video where you show how to use your product.
One of the most discussed issues when it comes to E-Commerce website is Return and Refund policies for the products.
People are really worried about this particular aspect when they are shopping online. So your policies have to be absolutely clear.
Setting a prominent policy by highlighting terms like ‘return’ and ‘refund’ attracts the users to read the policy statements which eventually help to remove any sort of ambiguity from their minds.
When you do this, the level of trust your customers have towards your brand increases and the probability of increasing conversions shoots up!
How important is it to build social proof? Well, let us tell you that there’s a far majority of people online who judge your business and its popularity by the number of people who follow you on various social media platforms.
Your fan following on Facebook, Twitter, Instagram and YouTube matters because it helps you to bolster your credibility and reputation.
When a large community and influencers follow your brand, it automatically makes any potential customer or just a visitor trust your products. Therefore, your product reviews, online business reviews, ratings, and social media following should be visible on your E-Commerce website.
But with great followership comes great responsibility - make sure you answer reviews and comments (especially the negative ones) and create content that keeps your community engaged and interested in the long run.
Re-marketing is a fundamental approach which should be used to observe an increase in E-Commerce ROI.
What is Re-marketing? It is the process of pursuing your website visitors to make the purchase of a product they showed interest in.
How to do it?
Create content that brings them back to your E-Commerce website and show them where it matters. The goal of re-marketing campaigns is to re-engage the customer with a product he was interested in, eventually influencing his shopping behavior to buy your product.
This is the best-known way to bring back the website visitors who bounced after showing interest in a product. This highly improves the ROI budgets, definitely increases brand awareness, build traffic and encourages customer engagement.
These hacks will not just help you boost your E-Commerce ROI but also build a great reputation and relationship with your potential and existing customers.
At Media Number Seven, this is what we are passionate about - help you find the true potential of your E-Commerce strategies and combine it with a strong foundation of branding and social media tools.
Let’s find out together how much you can achieve - and measure it directly in your ROI!
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